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It can be a tough decision to choose between different platforms when you’ve decided you’d like some help with losing weight. There are many apps out there, but two kingpins reign over the weight loss market.
Noom, founded in 2008 is the younger of the two, with Weight Watchers being founded years ago in 1963 being the senior, but obviously still fresh to the app store.
In this article, we’re going to review Noom vs Weight Watchers to help you choose the best tool for you.
What is Noom?
At first glance, Noom is there to help you with weight-loss and dietary guidance with lots of great features.
The app prides itself on being simple. It provides a full-calorie breakdown tailored for you through a set of questions answered, by you the community.
Noom logs your exercise, weight, blood pressure and blood sugar while providing the ability to receive 1 on 1 personal health and fitness coaching from a professional. It even helps motivate you with a personalized list of article posts and quizzes.
What is Weight Watchers?
Weight Watchers, a very well respected and mature name in the weight-loss scene, is an app built around helping people lose weight and eat healthily.
Features include a user-friendly food and fitness tracker, a 24/7 online coach to assist you if needed, an in-app social media platform called “Connect” that allows you to share progress with other users & your own personal weight and daily activity dashboards.
Weight Watchers also has features to help you find workshops near you and an exclusive fitness workout from Aaptiv, a popular fitness app.
What Is the Difference Between Weight Watchers and Noom?
The main fundamental difference between Weight Watchers and Noom appears to be that, Noom looks to be aimed at millennials while Weight Watchers appears to lean towards an older audience.
The features on both reflect this also, with Noom feels to be more easy to use and slimmed down app and Weight Watchers looking more mature to the eye.
While Weight Watchers appears to focus more on social interaction and workshops outside of the app itself, Noom provides a flexible way to get advice from a coach and focuses mainly on you.
1. Diet Focus
Both Noom and Weight Watchers both give great options when it comes to dietary and food intake focus.
Noom breaks down and tracks calories to help you tailor your diet depending on your needs, they do this by asking you to answer a set of questions.
Noom also allows you to log meals and provides full meal plans, made by registered dietitian nutritionists (RDNs) while also leaving the option to contact a professional health coach.
Weight Watchers, on the other hand, allows you to find workshops near you that can focus on dietary needs, it gives you food recipes made by professionals and used by many and also gives you a personalized weight dashboard, tracking your progress daily through a point system to make it clear to follow.
Like Noom, Weight Watchers also provides the option to contact a health coach if needed. Both apps will recommend you to eat a balanced diet to keep you healthy all the time. (1)
2. Core Philosophies
Both Noom and Weight Watchers want to help you with the same thing, dietary needs, and weight-loss. But, they both have slightly different philosophies when it comes to what they are aiming for.
Noom, which is mainly aimed at a younger, millennial audience, hopes to help you and other users lose weight on a long term basis, planning ahead and setting goals. Noom focuses on a sustainable diet and weight-loss plan provides sensible and less drastic measures for meal planning.
Weight Watchers, which as we’ve highlighted, seems to be aimed at a more mature audience, push the idea that a healthy lifestyle is very important to achieving your weight loss goals.
3. Coaching Techniques
The Noom and Weight Watchers applications both provide positively received coaching, often on a 1 to 1 basis and performed by professionals.
Noom coaches appear to be there to mainly motivate and push you, in order to achieve the goals that you have set. The coach will work with you to craft a tangible realistic goal, with steps to achieve it, depending on your needs.
Weight Watchers coaches are people who have been through what you are experiencing and are quite often ‘success stories’ of their own. Meaning that they are coaches that you can relate to and may make it easier for you to follow along.
Noom appears to be much more costly when it comes to the available plans but offers a free 14-day trial and only one set plan giving all features.
Whereas Weight Watchers pricing looks to have a more tailored range and gives 3 different plans depending on your needs.
Noom Pricing is as follows:
Weight Watchers pricing is as follows:
A. Digital Plan $3.07 USD Weekly. Includes:
B. Workshop + Digital Plan. Requires Zip Code.
C. Personal Coach + Digital. $12.69 USD Weekly
Noom: Pros and Cons
Weight Watchers: Pros and Cons
What Users Are Saying About The Apps
Users of Noom are claiming that it’s “loaded with tools, quizzes and articles” that are there to help people achieve their goals. Other users are claiming it has helped make them aware of possible unhealthy dietary habits.
But, some users are saying that the lessons on the app feel rushed and said they would prefer to spend more time in order to take in what they have learned.
Another user claimed that the coaches were automated, instead of real people helping, calling it “completely pointless”. Weight Watchers, having a similar experience, showed many users saying that the app “encourages” them to consume more of what they should be eating well.
Lots of users claiming that Weight Watchers is very straightforward to use also. Some users have also said that the app often records food in the wrong categories and can also have problems saving points logged, then making the info wrong.
To learn more about what other people have experienced, you can watch these video reviews below. Here's Youtuber Asia talking about her honest review about Noom.
To know more about Weight Watchers, watch this video review by Youtuber Olivia Hayward.
1. How much does Noom cost?
Noom offers a 14-day free trial for those who wish to try the app. After that, plans start from $59 USD Monthly to $199 USD Yearly, with recurring plan options also available for 2 months, 4 months, 6 months and 8 months, each being slightly cheaper monthly than the last.
2. How much does Weight Watchers cost?
Weight Watchers comes in three plans for US app users. The base plan starts at $3.07 USD weekly and includes all expected features.
They also offer a workshop + Digital plan, requiring a zipcode, that provides access to weekly group meetings among other things.
The highest tier plan starts at $12.69 USD weekly and includes a personal coach to help you, along with all features from the other two plans.
3. Can you pay for Noom monthly?
Noom does offer a monthly plan, starting at $59 USD per month. This includes all features, including eating plans by registered professionals, articles, quizzes and more.
Noom provides one base plan with access to all features advertised and offers a 14-day free trial beforehand should you want to test before committing.
4. Does Weight Watchers own Noom?
No, Noom is now owned by Weight Watchers.
Noom is a private company set up by two individuals in 2008 (Saeju Jeong and Artem Petakov) and has a wide portfolio in the fitness and weight loss industry.
Not only are weight loss apps easy to use, but many of their benefits are also supported by scientific evidence. (2)
Brianna Elliot, RD
Noom vs Weight Watchers: Which Should You Choose?
Both apps may seem like great choices for those looking to lose weight and get healthy, but both have different philosophies when it comes to your coaching. Use this guide to decide which key aspects and focuses appeal and motivate you the most.
Noom is focused more so on long term weight loss goals and a sustainable plan, whereas Weight Watchers may appeal to a more mature audience and focuses on a healthy lifestyle and diet for the user.
Depending on which one you want, it could be the tipping point in your decision if you were on the fence.
1. NHS Inform, Health benefits of eating well, retrieved from https://www.nhsinform.scot/healthy-living/food-and-nutrition/eating-well/health-benefits-of-eating-well
2. Brianna Elliott, RD, The 10 Best Weight Loss Apps That Help You Shed Pounds, retrieved from https://www.healthline.com/nutrition/10-best-weight-loss-apps